Planning a product and launching it in the market is a comprehensive process and Coursera product management courses help you in grasping the basics for that.
- Product management refers to the phenomenon of understanding the market outside and planning for the active development of a product inside a company.
- Coursera product management courses allow you to approach both the technical and social aspects of product management.
- Apart from highlighting the fragments of conventional product management, you are also given software-related knowledge associated with product management.
- Many of the product management courses offered by Coursera invite experts onboard to discuss their strategies and opinions about authentic business problems while setting up the tenets for product management.
In this article, we are going to provide a shoutout for the 7 top Coursera product management courses for you to consider this spring.
An Overview of Product Management
Customers have become very critical these days. They want nothing less than perfection when they are spending their hard-earned money on a product. The product needs to tell the tale of its perfection right at first look. The majority of customers believe that products that are developed in an alluring way suiting their needs are preferred by them while they are making a purchase.
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Product management is the art of representing and developing business products or services in a way that they are fulfilling requirements put by the professional market. Developing a product is not as simple as it appears. It is a dynamic process. Understanding the perspective of the market to develop products in light of ideas or a specific vision is necessary for crafting products. Mastery is necessary in light of the changing weather of the corporate market.
Coursera Product Management Courses
Coursera product management courses are impactful tools in enlightening young entrepreneurs or project managers about the art of crafting strategies right from multiple sources. Coursera offers mixed courses on traditional mechanisms as well as gives you an insight into the modern software which are being incorporated by the management industry to attain a perfect score in the field of product management.
Here are the top 7 Coursera product management courses which are easing up the complex standards of product management:
Digital Product Management Specialization
This is one’s favorite of all aspiring product managers. The course catalog consists of a series of courses that are all offered by the University of Virginia. The course is a modern take on the conventional setup of product management. This course contains fragments of traditional product management systems where the crux is based on hypothesis-driven development. The learners learn about the significance of commercial hypothesis and idea generation which are the most important factors in developing an ideal product.
Taking help from the case studies of various organizations, the learners are given the market research approach as they start exploring what is the overall purpose of a team charter for product management. Stepping forward, the hypothesis-driven development is further dissected and the design description is explained to the curious learners. This phase also consists of the creative thinking mechanics and how design is driven by it. By the end of the course, you are an expert in not just creative thinking but using agile for the development of products of your choice in light of the former hypothesis.
Software Product Management Specialization
There are two faces to product management. One is conventional while the other deals with the technical aspect of development. The technical aspect is a bit complex. So, Coursera offers exclusive software-related specialization for this purpose. Since Agile is the most trusted software used for product management, hence, this course primarily entails varying concepts relating to Agile.
Alongside clearing out concepts on Agile, you are given instructions on team development and industry-based management of the teams. In the intermediate phase of the course duration, you are able to acknowledge the significance of Scrum and software project management. This course is a blend of project management and product management based on the latest trends in the market.
Product Management Essentials
This course can be a great choice if you are setting up a company of your own or as an entrepreneur trying to train your product manager. The beginning of the course tells you about the role which product management plays in developing the overall ideology of the company. Moreover, the rules for assigning teams and working in close collaboration with them are also clarified as part of the course.
The star factor of the course is how it explains the 4Ps of marketing and traces out the major hurdles in the field which a product manager is going to face. By the end of this course, you are able to understand the on-field strengths and weaknesses alongside the product management tactics as per the needs of the market.
AI Product Management Specialization
AI is changing our outlook on the world. The way it’s growing its roots in every area, one cannot deny the fact that it has become one of the most sensational technologies of the 21st century. This course takes AI’s progressive role into account and how it’s changing the conventional product management models. This course is suitable for such product managers who have a technical background.
The course content is very comprehensive and orders itself in the form of various sections on devising the problem-solving approach.
You learn about the benefitting side of advanced algorithms and the way they are transformative while providing convenient solutions to major development problems. You also learn the way to make a leap in conventional product management by developing products as per the needs of the clients using artificial intelligence and their ethical implications. By the end of the project, you not only gain command of developing AI-induced product practices but are also able to pinpoint the risks and objections associated with them.
Digital Product Management: Modern Fundamentals
As part of the original digital product management specialization, this course is especially meant for beginners who are just learning the way of impactful product management. The course is significant because of its double-sided approach. On one hand, you get a grip on the latest techniques of product management, while on the other hand, you are able to gain more and more insights into the mainstream market and its requirements.
Since the market is the prime tool of management, product managers become well-informed about the market needs. They are able to mark up all the possibilities of the marketing grounds and then develop tools of development using the client’s idea and market reception. As the course terminates, you are able to brainstorm, develop and modify your strategies for influential development.
Brand and Product Management
This course is a bit different as its focus is on public relations. In addition to product management, you are also given branding ideas considering your business. As the course begins, you find the difference between traditional and modern concepts of branding, its deciding factors, and the role of your clients in setting up your company as a brand.
The course helps you to comprehend the leading facets of growth, portfolio creation for the sake of your business, and the phenomenon of driving positive reviews from your clients. Apart from the mandatory course content, you are also given the opportunity to learn from the best marketers and branding experts. You can learn about the phases of growth right from the conversations with some of the in-field experts. The final assessment consists of a guided project in which you apply your prior knowledge to set up strategies for branding.
Acing the Product Management Interview
The purpose of including this course over here is to highlight that Coursera not only takes up the role of your guide and bestows you with the latest skills, besides, it also helps you to seek jobs in the professional world. As a product manager, when you are apt about your concepts and are ready to take up the challenges of the corporate world, this course can really help you to nail the interview. Despite preparing well and having adequate knowledge of the market, there is always that mandatory buzz of nervousness taking hold of you. This course helps you to shoo that nervousness away from you while appearing in a professional manner.
The course is basically a guidebook to the art of seeking absolute perfection while giving an interview. Experts like Nancy Wang, Jenny Tai, Bob ‘O’Brien, and Sandy Carter who have already created a fine identity in the professional market help you with your interview. They present some of the most frequently asked interview questions during an interview for product management. Powered by Amazon Web Services, this course is exceptional in guiding you while you are starting your professional journey.
Frequently Asked Questions About Coursera Product Management Courses
What is the difference between product management and project management?
While people often intermix both of them together. It is important to know that both concepts are different. Product management refers to market analysis and using it to develop a product or service. While project management is done within the company. It refers to managing a particular project or a phase of it in order to develop the end product.
Can I enroll in a single project which is a part of the product management specialization?
Yes, you can enroll in a single course if you want to attain a brief guideline. However, for a professional understanding of product management, a specialization carrying multiple courses in its embrace is recommended.
Will I receive a professional certificate if I take one particular course out of specialization?
Once you successfully complete the course, you become eligible to attain the certificate declaring your expertise in that area. However, you won’t be regarded as a specialist in that case, nor will you be given the specialization certificate. For that, you have to complete all the courses present in the specialization series.
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Coursera product management courses are powerful tools for exploring the mechanics of the market and its relevance to project development. As you explore both the technical and the business sides of management, you are able to develop real-time solutions and strategies. This can help you in strengthening your career by giving it a go with expertise and handy knowledge.
Ahmad Shah Adami an experienced educator and subject matter expert, has been teaching students online for 8+ years. With a passion for education, Ahmad Shah Adami is dedicated to helping students achieve their academic goals through engaging and interactive online classes. He usually shares the best online courses from top online course providers like Coursera, Udemy, and Skillshare.